consumer behaviour
In the local online marketing world, the behavior of searchers who are looking for a local pizza shop is going to be pretty similar to that for a local auto repair shop isn’t it? You might think so, but in fact, the following data demonstrates that there is a significant difference in how searchers go [...]
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consumer behaviour
Ever wondered what the intention of your potential customers is when they are searching online (and hopefully find your business rather than your competitor’s)? If you knew, how would that inform your local search marketing efforts?
Comscore/TMP Directional Marketing released a study a few months ago with some very interesting data that provides insight into both [...]
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