consumer behaviour
Ever wondered what the intention of your potential customers is when they are searching online (and hopefully find your business rather than your competitor’s)? If you knew, how would that inform your local search marketing efforts?
Comscore/TMP Directional Marketing released a study a few months ago with some very interesting data that provides insight into both [...]
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consulting services
Seth Godin had a great post on his blog today which charts the correlation between bandwidth-synchronization when considering your marketing mix. While the explanation is somewhat technical, it points to some interesting truths for local internet marketing.
The chart lays out a number of popular (and once popular) modes of communication. Where they are placed is [...]
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