consumer behaviour
Ever wondered what the intention of your potential customers is when they are searching online (and hopefully find your business rather than your competitor’s)? If you knew, how would that inform your local search marketing efforts?
Comscore/TMP Directional Marketing released a study a few months ago with some very interesting data that provides insight into both [...]
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consumer behaviour
Local marketing for small and medium-sized businesses (SME), that is marketing for SMEs that serve their local communities, still generally relies on the traditional marketing channels, even today.
If a SME has a long-established presence in the community it serves, it may have the (unsustainable) luxury of depending heavily on its existing customer base and [...]
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