consumer behaviour
local marketing for small and medium-sized businesses (SME), that is marketing for SMEs that serve their local communities, still generally relies on the traditional marketing channels, even today.
If a SME has a long-established presence in the community it serves, it may have the (unsustainable) luxury of depending heavily on its existing customer base and [...]
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consulting services
Seth Godin had a great post on his blog today which charts the correlation between bandwidth-synchronization when considering your marketing mix. While the explanation is somewhat technical, it points to some interesting truths for local internet marketing.
The chart lays out a number of popular (and once popular) modes of communication. Where they are placed is [...]
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