From the category archives:

consumer behaviour

Local Online Marketing Behaviour By Industry

consumer behaviour

In the local online marketing world, the behavior of searchers who are looking for a local pizza shop is going to be pretty similar to that for a local auto repair shop isn’t it?  You might think so, but in fact, the following data demonstrates that there is a significant difference in how searchers go [...]

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Letting Your Customers’ Search Intent Guide Your Local Search Marketing Efforts

consumer behaviour

Ever wondered what the intention of your potential customers is when they are searching online (and hopefully find your business rather than your competitor’s)?  If you knew, how would that inform your local search marketing efforts?
Comscore/TMP Directional Marketing released a study a few months ago with some very interesting data that provides insight into both [...]

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Local Marketing: Claiming The Key To The Castle

consumer behaviour

local marketing for small and medium-sized businesses (SME), that is marketing for SMEs that serve their local communities, still generally relies on the traditional marketing channels, even today. 
If a SME has a long-established presence in the community it serves, it may have the (unsustainable) luxury of depending heavily on its existing customer base and [...]

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