About Us
“Every few hundred years throughout Western history, a sharp transformation has occurred. In a matter of decades, society altogether rearranges itself – its world view, its basic values, its social and political structure, its arts, its key institutions.
Fifty years later a new world exists. And the people born into that world cannot even imagine that world in which their own grandparents were born. Our age is in such a period of transformation.”
~ Peter Drucker, Managing In A Time Of Great Change
There is absolutely no doubt that we are living in a period of fundamental societal change. Change presents lots of challenges, and for those willing to adapt and break the mold of how they have done things in the past, change brings tremendous opportunities!
If you own a small of medium-sized local business, you know what I’m talking about, don’t you. The ground is shifting in terms of how you need to operate your business to be successful. And if you’re not embracing the internet to promote your local business, as each day passes, you are sliding down a slippery slope in terms of your business future.
Bold statement…yes. True statement? Absolutely.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
~ Charles Darwin
At Tribal Clicks, we are passionate about helping local businesses embrace the unparalleled business opportunities that the internet now offers.
We partner with agile entrepreneurs who want to win on the web. What we offer and what our clients appreciate most is our professional integrity, fresh perspectives and “can-do” philosophy which emphasizes creativity, agility, cost effectiveness and commitment to their entrepreneurial success.
Did you know:
- The internet now reaches more adults each week than either magazines or newspapers.
- Among 18-24 and 25-34 year-olds, the internet has a higher reach than radio.
- The internet is neck-and-neck with TV for weekly reach among 18-24 year-olds.
- Canadians carry their media habits with them as they age. Because the high levels of Internet usage exhibited by 18-24 and 25-34 year olds today will progressively migrate their high levels of usage to the 35-54 year-old age group, and so advertisers whose target market is in that range, have only a short time to learn how to use online media channels such as video and social media to drive results for their brands.
Source: The Interactive Advertising Bureau of Canada, 2009 Canadian Media Usage Trends Study
Here’s where our passions lie and how we can help you and your business by leveraging the internet:
1. Clarity
As globalization continues to create bigger and more powerful mega-corporations, it is harder for local businesses to compete, particularly when it comes to marketing and advertising budgets. The internet is the most cost-effective and efficient way to reach your target market regardless of the type of business you operate. It is also as accessible to local businesses as it is to mega-corporations.
But most local business owners have no idea where to even begin it all. The “how” is shrouded in mystery.
So we start by delivering a clear picture of your current online competitive position, and recommend the search terms that are your best opportunities for targeting. These search terms are ones that your prospects are using to find your goods and services through search engines like Google. Our recommended search terms are relevant to your business, with a good level of consistent traffic, with a relatively low level of competition, and are commercially viable.
Our recommendations are based on detailed research using our proprietary collection of research tools, so you know that our recommendations to you are based on sound research data and not just hunches or logical guesses.
2. Strategy
If you don’t know where you’re going, you’ll surely get there! So the next important step is to discuss with you what success would look like for you in terms of your online marketing investment. What are your needs? What measurable objectives do you want to achieve?
With your established objectives and understanding of current competitive position in hand, we design a unique strategic online marketing plan for your business. This is the blueprint for achieving your objectives.
Depending on your current situation, this may include (but not be limited to):
- (re)designing and building and optimizing your web site,
- creating an auto-pilot prospect relationship development system, and
- website promotion.
With our deep expertise in cutting edge internet marketing strategies and tactics, you can be confident knowing that the strategy we design for you is well designed, practical and results-focused!
3. Results
With years of professional services consulting experience behind us, we know how to deliver results through the work that we do. Results that are:
- Consistent - in terms of promoting a client’s site online (especially for top organic search results), the work is very much like caring for a garden. You can’t just plant a garden, give it some water and expect it to perform over the long term. It needs to be cared for consistently over time and this required a disciplined approach. We understand discipline for long term results;
- Transparent - we want you to understand the work that we have done on your behalf. Through transparent monthly reporting, you will understand the work that we have completed for you and the results that have been produced to date;
- Measurable – if we didn’t measure your progress against your set objectives, neither you nor we would know whether are efforts are really delivering. For this reason, as part of our monthly reporting, we show you how the results achieved measure against the objectives. A secondary benefit of doing so is the opportunity to review the objectives and adjust them if necessary.
4. Connection
As we work together with you, the ultimate measure of success is whether you are connecting and growing a tribe of loyal customers through their initial contact with you online. Clearly in doing so, you can expect to see a significant impact on your bottom line as a result and which will provide you with a healthy return on your investment in our services.
For local businesses, these loyal customers will often reside in the community where your place of business is located. We believe that local businesses are the lifeblood of vibrant communities.
Local businesses are dependent on their communities for their business success. And local business leaders are in turn wonderfully positioned to be leaders in their communities as well. Through the work that we do, we create connections between local businesses and their communities. We are passionate about strengthening these connections, both directly in our business and indirectly with our clients. The health of our communities depends on it.
So It’s Up To You…
Are you ready to take your business to the next level? We would love the opportunity to talk to you about how we can powerfully impact your bottom line by strategically levering the internet. Simply complete the form below and we will respond as soon as possible. We’re excited about talking to you about how we can help!
Personal best wishes for your business success,
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