From the monthly archives:

August 2009

Local Marketing: Claiming The Key To The Castle

consumer behaviour

local marketing for small and medium-sized businesses (SME), that is marketing for SMEs that serve their local communities, still generally relies on the traditional marketing channels, even today. 
If a SME has a long-established presence in the community it serves, it may have the (unsustainable) luxury of depending heavily on its existing customer base and [...]

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Local Internet Marketing Can Make You A Market Authority Fast

consulting services

Small and medium-sized businesses used to be relegated to the relatively unknown, except for their loyal customer base.  local internet marketing has the power to change all of that (and quickly), and without having to dole out a huge amount of money to do it.
Why would you want to be the authority in your market?  [...]

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Choosing Your Local Internet Marketing Mix

consulting services

Seth Godin had a great post on his blog today which charts the correlation between bandwidth-synchronization when considering your marketing mix.  While the explanation is somewhat technical, it points to some interesting truths for local internet marketing.

The chart lays out a number of popular (and once popular) modes of communication. Where they are placed is [...]

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