Local Online Marketing Behaviour By Industry

consumer behaviour

In the local online marketing world, the behavior of searchers who are looking for a local pizza shop is going to be pretty similar to that for a local auto repair shop isn’t it?  You might think so, but in fact, the following data demonstrates that there is a significant difference in how searchers go [...]

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Letting Your Customers’ Search Intent Guide Your Local Search Marketing Efforts

consumer behaviour

Ever wondered what the intention of your potential customers is when they are searching online (and hopefully find your business rather than your competitor’s)?  If you knew, how would that inform your local search marketing efforts?
Comscore/TMP Directional Marketing released a study a few months ago with some very interesting data that provides insight into both [...]

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Local Marketing: Claiming The Key To The Castle

consumer behaviour

Local marketing for small and medium-sized businesses (SME), that is marketing for SMEs that serve their local communities, still generally relies on the traditional marketing channels, even today. 
If a SME has a long-established presence in the community it serves, it may have the (unsustainable) luxury of depending heavily on its existing customer base and [...]

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Local Internet Marketing Can Make You A Market Authority Fast

consulting services

Small and medium-sized businesses used to be relegated to the relatively unknown, except for their loyal customer base.  local internet marketing has the power to change all of that (and quickly), and without having to dole out a huge amount of money to do it.
Why would you want to be the authority in your market?  [...]

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Choosing Your Local Internet Marketing Mix

consulting services

Seth Godin had a great post on his blog today which charts the correlation between bandwidth-synchronization when considering your marketing mix.  While the explanation is somewhat technical, it points to some interesting truths for local internet marketing.

The chart lays out a number of popular (and once popular) modes of communication. Where they are placed is [...]

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